Body care is booming. Beauty shelves overflow with a bevy of new shower gels and bath products. TikTok stars spark viral hysteria over saccharine-smelling scrubs and mists. Your weekly pampering session now has a name—the “Everything Shower”—and millions of people are sharing their hours-long process of sudsing and shaving, masking and moisturizing, scrubbing and dry-brushing.
This year’s Readers’ Choice Awards winners in the body-care category offer a surprising counterpoint to all this newness. Nearly every product on the list is a repeat winner or longtime beauty staple, like CeraVe’s Moisturizing Cream, which launched in 2005 and still features the same gold-standard ingredient list, or Jergens Natural Glow Daily Moisturizer, which has won a total of 15 times for its goof-proof, gradual self-tan formula. Tree Hut’s Moroccan Rose Scrub may be a TikTok favorite, but real ones know the brand has been selling its sugar-based exfoliators for nearly two decades. And while Sol de Janeiro may be a relative newcomer on the beauty block in comparison, it’s quickly become synonymous with stellar bath and body care. We can hardly remember a time Before Bum Bum Cream (B.B.B.C.) and all its ancillaries.
Below, check out all the fantastic formulas your fellow beauty lovers get intimate with on a regular basis. We’re pretty certain you’re already well-acquainted.
Be sure to check out our other 2025 Readers’ Choice categories, like skin care and makeup, to see if your favorite products made the cut.
All the Winning Products:
- Favorite Fragrance: Sol de Janeiro Cheirosa 62 Perfume Mist, $38
- Favorite Body Wash: Sol de Janeiro Brazilian Play Moisturizing Shower Cream-Gel, $26
- Favorite Scrub: Tree Hut Moroccan Rose Shea Sugar Scrub, $11
- Favorite Lotion: CeraVe Moisturizing Cream, $23
- Favorite Hand Care: Touchland Power Mist, $10
- Favorite Sunscreen: La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60, $29
- Favorite Self-Tanner: Jergens Natural Glow Daily Moisturizer, $12
- Favorite Antiperspirant: Dove Advanced Care Antiperspirant in Cool Essentials, $24 (4-pack)
- Favorite Toothpaste: Sensodyne Pronamel Gentle Whitening Toothpaste, $25 (4-pack)
- Favorite Razor: Gillette Venus Extra Smooth Sensitive Razor, $12
- Favorite Bath Product: Lush Bath Bomb, $18 (2-pack)
Readers’ Choice Awards: Body
FRAGRANCE: Sol de Janeiro Cheirosa 62 Perfume Mist
In Portuguese, if you say someone is cheirosa, it means they smell absolutely delicious, which is exactly what Allure readers think about Sol de Janeiro Cheirosa 62 Perfume Mist. Nutty notes of pistachio and salted caramel wrap you in a warm, comforting hug; jasmine petals bring the sunny, beachy vibes; creamy vanilla keeps you coming back for more and more…and more (we know many of you keep a bottle in your bag for on-the-go spritzing). And because it’s a mist, this decadent gourmand is light and airy, never sickly sweet.
BODY WASH: Sol de Janeiro Brazilian Play Moisturizing Shower Cream-Gel
The tantalizing scent, which is the same as the brand’s Cheirosa 62 Perfume Mist, is enough to get Sol de Janeiro’s Brazilian Play Moisturizing Shower Cream-Gel a spot in your shower. Add the fact that the cream-gel formula tackles tightness and dryness before you even step out of the water (thanks to a rich blend of coconut and açai oils that are full of skin-restoring fatty acids), and you’ll never want to get clean without it. Good thing Sol de Janeiro sells adorable TSA-friendly size bottles. That way, you can bring this vacation-in-a-bottle with you on vacation, wherever you may be headed.
SCRUB: Tree Hut Moroccan Rose Shea Sugar Scrub
With sugar crystals and a scent reminiscent of Turkish Delight, the Tree Hut Moroccan Rose Shea Sugar Scrub is a sweet treat for your limbs. It gently sloughs away dead skin and softens rough patches, while an array of moisture-locking oils like Moroccan argan, rosehip, avocado, and sweet almond ensures skin stays silky for hours after you’ve showered. And you’re not the only ones obsessed. This product’s skin-smoothing abilities are so renowned, it’s caught the attention of our friends across the pond. Rumor has it, Brits are even checking bags so they can bring jars of the stuff back home after visiting Stateside.
LOTION: CeraVe Moisturizing Cream
Dermatologists, Michael Cera, and Allure readers all agree that CeraVe’s ceramide-spiked skin care is a great way to keep skin strong, happy, and healthy—and it all started with the Moisturizing Cream. One of the brand’s first products to hit shelves in 2005, the no-fuss, fragrance-free formula continues to set the standard in the category. The cream’s superpower is its simplicity: Hyaluronic acid holds water in the skin, three different kinds of ceramides patch up any gaps in the skin barrier, and petrolatum jelly locks it all in.
HAND CARE: Touchland Power Mist
Touchland has turned hand sanitizer into a status symbol, transforming a boring-but-practical product into something fun and trendy with its iPhone-shaped Power Mist. “The minute I take this colorful square out of my bag, heads turn,” says editor in chief Jessica Cruel. “The scent, the simple-yet-impactful packaging, the bacteria-fighting capabilities! I’m treating these Touchland products like Pokémon… gotta catch every flavor for my collection.” With over a dozen fragrance options, from Rainwater to Applelicious, you can collect and stash one in every bag you own.
SUNSCREEN: La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60
As its name suggests, La Roche-Posay Anthelios Melt-In Milk Sunscreen absorbs instantly and won’t turn slick in the heat, no matter how much you slather on (and you should be slathering on a lot). In fact, senior news editor Nicola Dall’Asen lost count of how many tubes her household has gone through. “My boyfriend and I both use it every single day because this stuff really does melt into the skin, leaving behind a freshly moisturized, non-sticky, glowing base,” she says.
SELF-TANNER: Jergens Natural Glow Daily Moisturizer
What’s the saying? There’s nothing more certain in life than death and taxes? We’d add Jergens Natural Glow Daily Moisturizer earning a Readers’ Choice Award win to that list. This year, the foolproof, gradual-glow formula celebrates its 20th anniversary and its 15th appearance on this list, and it’s all down to the fact it’s so darn predictable, which is high, high praise for a self-tanner. You can always rely on this tube to leave you subtly bronzed without a streak or splotch in sight.
ANTIPERSPIRANT: Dove Advanced Care Antiperspirant in Cool Essentials
Dove Advanced Care Antiperspirant in Cool Essentials is tough on wetness, easy on dry cleaning. But that’s not the only reason it continues to impress Allure readers. First of all, it offers sweat protection for up to 72 hours (although we can only confirm a full 24 hours as three days without a shower is a stretch, even for testing purposes). The alcohol-free formula is supremely gentle, made with sunflower seed oil to reinforce and soften the skin’s barrier with every application, while the scent is strong enough to be refreshing but faint enough not to interfere with your perfume.
TOOTH CARE: Sensodyne Pronamel Gentle Whitening Toothpaste
If you have sensitive teeth, you probably shy away from traditional whitening ingredients, like hydrogen peroxide, that make teeth feel even more irritable. Sensodyne Pronamel Gentle Whitening Toothpaste relies on hydrated silica to remove stains as it simultaneously soothes nerve pain and strengthens enamel, without sodium lauryl sulfate (SLS), a common foaming ingredient. Without SLS, more fluoride is able to bind to your teeth, resulting in a stronger smile over time. “When my dentists ask what I’ve been using and I tell them it’s Sensodyne, they all go, ‘Keep doing what you’re doing,’ and that pretty much says everything you need to know,” says associate beauty director Sarah Kinonen.
HAIR REMOVAL: Gillette Venus Extra Smooth Sensitive Razor
Getting up in the morning can be painful, but shaving shouldn’t be. With its five coated, low-cutting-force blades, Gillette Venus Extra Smooth Sensitive Razor makes easy work of removing hair. Your skin is left ridiculously smooth while the razor’s aloe vera-infused Lubrastrip ensures it’s also knick-free, even in the trickiest areas (looking at you, annoying ankle knobs).
BATH PRODUCT: Lush Bath Bomb
A wise and earnest Muppet named Ernie once explained to the world how rubber duckies make bath time so much fun. The same can be said of Lush Bath Bombs, which bring colorful, childlike joy to every soak. They’re not all fun and games, though. Lush Bath Bombs might look like golden eggs and anthropomorphic edamame beans, but they’re full of skin-loving ingredients (cocoa butter, coconut milk powder, and sodium coco sulfate, which is a surfactant derived from coconut oil) plus aromatherapeutic essential oils (it depends on the bath bomb, but you’ll find bergamot, peppermint, and lavender, to name a few). “The bright colors, strong scents, and shimmery swirls are what enticed me to buy my first one as a teenager,” says Dall’Asen. “But it’s the ingredients that have kept me coming back for nearly 15 years.”