{"id":19381,"date":"2025-03-28T18:05:35","date_gmt":"2025-03-28T18:05:35","guid":{"rendered":"https:\/\/tendancesetobjets.com\/recession-hair-is-trending-and-were-not-even-in-a-recession-yet\/"},"modified":"2025-03-28T18:05:35","modified_gmt":"2025-03-28T18:05:35","slug":"recession-hair-is-trending-and-were-not-even-in-a-recession-yet","status":"publish","type":"post","link":"https:\/\/tendancesetobjets.com\/recession-hair-is-trending-and-were-not-even-in-a-recession-yet\/","title":{"rendered":"\u201cRecession Hair\u201d Is Trending and We\u2019re Not Even In a Recession Yet"},"content":{"rendered":"


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(This applies to haircuts, too, by the way; Johnson says some clients at her salon are lengthening their time between cuts and requesting \u201cvery structured cuts\u201d that retain their original shape as they grow out.)<\/p>\n

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Photo: Angela Trakoshis<\/span><\/p>\n<\/figure>\n

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Photo: Angela Trakoshis<\/span><\/p>\n<\/figure>\n<\/div>\n

Even Allure<\/em> editors have tweaked their color maintenance routines to cut costs; while a job as a beauty editor occasionally means gratis color services, it isn\u2019t a \u201cfree color every six weeks\u201d kind of situation. Commerce editor Angela Trakoshis went blonde in 2021 and quickly found out that it\u2019s true what they say: \u201cBlondes do<\/em> have more fun, but it\u2019s expensive and time-consuming to have fun.\u201d Trakoshis used to spend close to eight hours and shell out close to $500 every few months to stay blonde. \u201cMy watch and my wallet were over it.\u201d She went back to her natural dark roots in 2023 and hasn\u2019t looked back.<\/p>\n

Like me, content director Kara McGrath lived the platinum blonde life for a few years before transitioning back to a much lower-maintenance blonde; her platinum era lasted from 2017 until 2024. “I (finally) started getting sick of spending hundreds of dollars every six weeks,\u201d McGrath shares. She worked with her colorist to find a darker blonde shade similar to her natural color and added \u201cface-framing highlights and a few babylights\u201d for brightness. \u201cNow I only go to the salon a couple of times a year, which has been good for both my wallet and my previously bleach-fried hair.\u201d<\/p>\n

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Photo: Kara McGrath<\/span><\/p>\n<\/figure>\n

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Photo: Kara McGrath<\/span><\/p>\n<\/figure>\n<\/div>\n

Lexi Herrick, Allure<\/em>\u2019s senior director of audience development, said her sandy-blonde hair was \u201ca firmly rooted part of my identity,\u201d one she maintained with regular highlights. But when prepping for her engagement photos, Herrick swapped the highlights for lowlights, closer to naturally dark blonde. \u201cI look forward to fewer trips to the salon and less impact on my wallet,\u201d she says.<\/p>\n

If you\u2019re thinking about paring back your routine, you don\u2019t have to abandon the salon entirely\u2014even if you\u2019re a bottle blonde like me. Blonde has a well-deserved reputation as one of the most high-maintenance hair colors, but you can adapt it to better fit your budget without going brunette. New York City stylist and colorist Charles Brackney Love recommends a classic balayage for long-lasting color, especially with creamy, golden, or \u201csubtly bronzed\u201d highlights. At-home maintenance is also essential to preserve your color, says Johnson; she makes sure her clients use color-preserving products and protect their hair at night (like with a bonnet or silk pillowcase) to stretch out time between appointments.<\/p>\n<\/div>\n